blogs

The Race for Operational Excellence: Supply chain Analytics

These days, achieving true operational excellence is impossible without a thorough understanding of your processes and how they relate to the needs of your staff or customers. Lean processes mean elimination of unnecessary work, reducing errors and focusing on what is really important. It is key to keep costs under control and to level production […]

blogs

People Analytics: HR is a numbers game too!

We live in a talent economy and now more than ever, companies are realizing that with great people comes great business success. With the rise of ‘Great Place to Work’ contests and the popularity of LinkedIn, HR departments have gained significant strategic importance over the past few decades. Companies have recognized that when they have […]

blogs

Geospatial Analytics: the importance of WHERE

This post was written by Oliver Belmans & Bram Vanschoenwinkel Data analytics are the ideal extension to traditional marketing: based on data, we gain insights into (potential) customers and their behaviour, so that we can target them in an even more personalised manner. The first of a two-part blog post zooms in on an important category of […]

Reference cases

Personalise your marketing strategy with Analytics

Analytics have become indispensable in a personalised marketing analytics strategy. Convinced of the value of data and the insights it can bring, one of our customers in consumer goods called on us for the launch of a completely new product. With our help, they succeeded in reaching their target group more efficiently and achieving impressive […]

blogs

Analytics & Utilities: Smart Meter Data paves the way for future personalised energy tariffs

In this series, we will take an in-depth look at our current analytics projects in the utilities sector. We will primarily allow data scientist Jan Vercammen to speak to clarify the synergy between sector and solution. In the previous series, we already discussed the Customer Journey tooling and the Churn insights Tool. Today, we will […]

blogs

Analytics & Utilities: the Churn insights tool predicts future customer behaviour

In this series, we take a closer look at some analytics projects for our energy customers. In a previous article, we already discussed an innovative customer journey tool. Once again, we will let Jan Vercammen speak. He will tell us more about a Churn insights tool, which is helping to solve one of the biggest issues plaguing […]