blogs

Geospatial Analytics: the importance of WHERE

This post was written by Oliver Belmans & Bram Vanschoenwinkel Data analytics are the ideal extension to traditional marketing: based on data, we gain insights into (potential) customers and their behaviour, so that we can target them in an even more personalised manner. The first of a two-part blog post zooms in on an important category of […]

Reference cases

Personalise your marketing strategy with Analytics

Analytics have become indispensable in a personalised marketing analytics strategy. Convinced of the value of data and the insights it can bring, one of our customers in consumer goods called on us for the launch of a completely new product. With our help, they succeeded in reaching their target group more efficiently and achieving impressive […]

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Analytics & Utilities: Smart Meter Data paves the way for future personalised energy tariffs

In this series, we will take an in-depth look at our current analytics projects in the utilities sector. We will primarily allow data scientist Jan Vercammen to speak to clarify the synergy between sector and solution. In the previous series, we already discussed the Customer Journey tooling and the Churn insights Tool. Today, we will […]

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Analytics & Utilities: the Churn insights tool predicts future customer behaviour

In this series, we take a closer look at some analytics projects for our energy customers. In a previous article, we already discussed an innovative customer journey tool. Once again, we will let Jan Vercammen speak. He will tell us more about a Churn insights tool, which is helping to solve one of the biggest issues plaguing […]

Analytics & Utilities customer journey tool
blogs

Analytics & Utilities: Exploring customer journeys!

The versatility of analytics is still underexposed. All too often, analytics is lumped together with reporting and tracking, while it is a so much richer domain. That is why in this series, we will take a closer look at the many possibilities analytics has to offer. In order to gain more insight in various business processes, we […]